Notes
What the work keeps showing
Three kinds of post and nothing else: a field note is one observation from live client work, a data post compiles figures that each name their primary source, and a guide writes up a method that has actually been run. Every post carries the date it was published.
AI SEO statistics for B2B in 2026: what the original studies show
The AI SEO statistics I trust for B2B planning, each traced to the study that produced the number, plus the four I removed and why.
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Everything else
2 more posts
How to run a B2B AI visibility check in 30 minutes
The manual audit I run before any AI visibility engagement. Ten queries, four engines, four scores, and a baseline you can measure against.
12 min read · 10 sourcesCybersecurity SEO in 2026: an implementation guide for security vendors and MSSPs
Ahrefs demand data for 39 US security keywords, the compliance deadlines that create search demand, and what the citation research says about getting named in AI answers.
16 min read · 18 sources