WHO I HELP
B2B companies that need both AI visibility and search rankings
I work with five types of B2B companies. Their buyers now shortlist vendors with AI before running a single Google search. If yours are deciding who to call based on what ChatGPT, Perplexity and Gemini tell them, one of the industries below probably fits you.
MSSPs and managed security providers
Your buyers increasingly ask ChatGPT, Perplexity and Gemini to shortlist MSSPs for their industry or compliance need. The MSSPs that show up there get shortlisted. The ones that don’t get passed over. I fix both your AI visibility and your buyer-intent search rankings so you’re on the list either way.
You’re in this category if you:
- Sell managed SOC, MDR, or SIEM services
- Serve mid-market IT directors, VPs of IT, or CISOs
- Compete with big names like IBM or Secureworks and with boutique MSSPs
- Rank on compliance queries like SOC 2, HIPAA, PCI-DSS, or ISO 27001
Cybersecurity product vendors
You’re building category authority, fighting for analyst attention, and trying to rank where buyers research security categories. I help cybersecurity vendors own their AI visibility in category-defining queries and build the technical content that ranks next to Gartner, CISA, and incumbent vendor blogs.
You’re in this category if you:
- Sell endpoint security, IAM, GRC, XDR, CNAPP, or similar security software
- Serve CISOs, security architects, or VPs of security
- Work toward or defend a Gartner Magic Quadrant position
- Care about category creation and CVE-driven content in your strategy
B2B SaaS companies
Your category-creation content used to work. Now AI Overviews summarise it away before buyers click. I help B2B SaaS companies recover from AI-driven organic losses, build programmatic pages that compound, and get cited in the AI answers that are replacing your top-of-funnel traffic.
You’re in this category if you:
- Sell B2B SaaS in a vertical or horizontal category
- Have seen organic traffic drop since AI Overviews launched
- Run use case, integration, or comparison pages that need to work harder
- Care about rankings in both Google and AI answers
MSPs and managed IT service providers
MSP buyers search differently from enterprise security buyers. They want local and industry credibility, they check AI for shortlist suggestions, and they scan your service pages with intent. I help MSPs dominate the buyer-intent queries in their region and industry, and stay visible when AI engines are building vendor lists.
You’re in this category if you:
- Sell managed IT, co-managed IT, or vertical-specific MSP services
- Serve healthcare, finance, legal, or other regulated industries
- Operate across one or more service regions with local SEO needs
- Care more about lead quality than lead volume
B2B manufacturing and industrial companies
Your buyers use specific, technical language that generic SEO tools miss. They make decisions based on capability pages, not thought leadership. I help B2B manufacturers rank for the long-tail buyer queries that convert, and build topical authority on industry terms that bring procurement-ready traffic.
You’re in this category if you:
- Sell B2B manufacturing, industrial services, or specialty materials
- Serve procurement managers, engineers, or plant managers
- Publish capability pages, spec sheets, or product catalogues
- Have tried broad SEO and received soft traffic with no conversions
