Anchor text is the clickable text in a hyperlink. When another site links to your page using specific words as the link text, those words tell search engines something about what your page covers. A link with the anchor text “technical SEO consultant Dubai” signals to Google that the linked page is relevant to that topic.
There are several anchor text types. Exact match anchors use the precise keyword you are targeting. Partial match anchors include variations of the keyword. Branded anchors use your company or personal name. Naked anchors show the raw URL. Generic anchors use phrases like “click here” or “read more.”
A natural backlink profile contains a mix of all these types. Sites that pursue SEO aggressively and build links with predominantly exact match anchors can trigger over-optimization signals. For internal links, you have full control over anchor text and should use it deliberately: descriptive, keyword-relevant anchor text on internal links is one of the most underused on-page optimization tactics on B2B sites.
